Jeffrey Hayzlett - Radio Host, C-Suite TV
Marketing-driven companies approach their business strategy differently: they tend to be customer-centric more than technology or product-centric, and grow their companies with the customer problem in mind.
From understanding the customer need through research, to defining the product or offering through firsthand feedback, to promotions and communications to the target audience in a personalized and measured manner, to onboarding and supporting the customer, to making them delighted, and finally, to converting them into advocates, marketing-driven companies use data to inform the full lifecycle of the customer. And each day, these companies are continuing to evolve in an agile manner to improve upon the different stages of the customer lifecycle and build a successful brand.
When taking a holistic and data-driven approach with the customer in mind, it’s no surprise that marketing-driven companies win more than others — and this keynote will explore how marketing can ultimately help create that winning formula for your enterprise.