DATE AND TIME:

2 November 2018

10:30 AM - 6:00 PM

LOCATION:

Computer History Museum
1401 N Shoreline Blvd
Mountain View, CA 94043
United States

EVENT PRICE: $199

MEMBER PRICE: $99

As a senior marketing executive, you oversee some of the most difficult challenges your company will face. To maximize effectiveness in your role, you’re on top of many moving parts at once: solving real market challenges, establishing effective ecosystems, attracting prospects, creating demand, building brand equity, and growing your top-line at an accelerated pace. Each domain and business model has its own unique attributes that require appropriate go-to-market strategies and execution. Knowing when to apply which technique is an art, and much can be learned from your fellow senior marketing executives.


TiE Silicon Valley’s CMO Inflect: Your Playbook for Winning on November 2nd will bring this group of marketing executives, entrepreneurs, and revenue driving leaders together for an exchange of insights, ideas, and trends.

Agenda
10:30 AM - 11:00 AM

Registration & Networking

11:00 AM - 11:45 AM

Keynote: Marketing to Win

Speaker:

Determining a business strategy for marketing driven companies is a tall order. It means a clear focus on the customer--even more than the product itself--and identifying how to grow with the customer’s core problem in mind.


Understanding the customer’s need, identifying the product or service that will address said requirements, communicating the solutions to the right audience in a personalized manner, supporting the customer through implementation and growth, and finally transitioning them from customers to advocates is a challenge for which marketing focused companies must remain agile.
When companies are able to evolve along with their customers, it’s no surprise that that their marketing focus helps them win more than others.
 

11:45 AM - 12:30 AM
12:30 AM - 1:30 PM
1:30 PM - 2:15 PM
2:15 PM - 2:30 PM

Perspective: ABM and Metrics

Speakers:

This session covers topics like the relationship between ABM and customer advocacy, whether or not ABM deserves the hype, whether you need customer advocacy if you already know your customers, and what the leading platforms are for ABM and customer advocacy (as well as when to invest in them).

2:30 PM - 3:00 PM
3:00 PM - 3:30 PM
Networking Break
3:30 PM - 3:45 PM
3:45 PM - 4:30 PM
4:30 PM - 5:00 PM

Keynote: Marketing to the Power of AI

Speaker:

 Artificial intelligence (AI) can help marketers make sense of all their data, then efficiently deliver the right message to the right person at the right time. Einstein from Salesforce, Sensei from Adobe, Adaptive Intelligent Apps from Oracle, and Watson from IBM. Learn how you can deliver marketing to the power of AI.

5:00 PM - 6:00 PM
Networking Reception

 

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