As a senior marketing executive, you oversee some of the most difficult challenges your company will face. To maximize effectiveness in your role, you’re on top of many moving parts at once: solving real market challenges, establishing effective ecosystems, attracting prospects, creating demand, building brand equity, and growing your top-line at an accelerated pace. Each domain and business model has its own unique attributes that require appropriate go-to-market strategies and execution. Knowing when to apply which technique is an art, and much can be learned from your fellow senior marketing executives.
TiE Silicon Valley’s CMO Inflect: Your Playbook for Winning on November 2nd will bring this group of marketing executives, entrepreneurs, and revenue driving leaders together for an exchange of insights, ideas, and trends.
|10:30 AM - 11:00 AM||
Registration & Networking
|11:00 AM - 11:45 AM||
Keynote: Marketing to Win
Determining a business strategy for marketing driven companies is a tall order. It means a clear focus on the customer--even more than the product itself--and identifying how to grow with the customer’s core problem in mind.
|11:45 AM - 12:30 AM||
Panel: Role and Impact of the CMO
What ought to be the goal of the CMO? An ever evolving role, how has it changed over time? What are the new challenges that CMOs of today are facing? Do CMOs need to be technologists to truly promote their companies? What does the role of the CMO look like depending on the stage of the company (early, mid-stage, public)? These are just some of the questions we’ll answer in this panel!
|12:30 AM - 1:30 PM||
|1:30 PM - 2:15 PM||
Panel: Marketing Maturity Model for Entrepreneurs
As an entrepreneur, you'll charter your company through the various stages of the business lifecycle from seed stage to growth stage to expansion and maturity. At each stage you'll encounter many marketing challenges that require different strategies and tactics. Learn more about the marketing maturity model.
|2:15 PM - 2:30 PM||
Perspective: ABM and Metrics
This session covers topics like the relationship between ABM and customer advocacy, whether or not ABM deserves the hype, whether you need customer advocacy if you already know your customers, and what the leading platforms are for ABM and customer advocacy (as well as when to invest in them).
|2:30 PM - 3:00 PM||
Lightning Talks - MarTech Startups
|3:00 PM - 3:30 PM
|3:30 PM - 3:45 PM
Perspective: Emergence of RevOps
The goal of any marketing campaign is to drive revenue, but the process behind increasing revenue means to fully explore the relationship between marketing, sales, and customer success. How can the operations behind revenues be more streamlined and successful? This talk will delve into how bridging the gap between marketing and sales can significantly drive up revenue.
|3:45 PM - 4:30 PM||
Panel: Go-to-Market/Life Cycle Marketing
Go-to-market strategy varies for different business models. The decision on where to invest time, money, and energy in all the stages of the lifecycle -- whether it’s acquisition, adoption, cross-sell, retention, or advocacy -- is a difficult one to make. Should companies invest in or accept investments from partners? Should they engage in a few deep customer engagements vs narrow customer engagements early on in the cycle? These are some of the topics and questions that will be addressed in this panel.
|4:30 PM - 5:00 PM||
Keynote: Marketing to the Power of AI
Artificial intelligence (AI) can help marketers make sense of all their data, then efficiently deliver the right message to the right person at the right time. Einstein from Salesforce, Sensei from Adobe, Adaptive Intelligent Apps from Oracle, and Watson from IBM. Learn how you can deliver marketing to the power of AI.
|5:00 PM - 6:00 PM